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Sustainably Cute

What you buy matters. How you care for it matters. How you dispose of it matters. And it matters more than you can possibly imagine. At The QT, we understand this and are committed to doing our part as a business to create sustainable and ethical kids' clothing that is beautiful inside and out. Our dedication to sustainability runs through everything we do, from design to packaging.

Beautiful Inside & Out

Our clothing is designed to be kind to people and the planet. While producing clothes will always have an impact, we are committed to making it minimal. We are the change we want to see in the fashion industry, and we know it's not cheap or easy, but it's beautiful - inside and out.
Did you know that 99.9% of clothes out there are unrecyclable? Our clothing is different. The QT is designed for circularity, meaning it is as close to all-natural, fully recyclable, biodegradable, and compostable as possible. Every detail matters, including all tags, sewing threads, and buttons.

Designed for Circularity

Our garments are designed for circularity, which means they can easily be fully recycled. We encourage you not to throw away your The QT garments but instead hand them down to a younger sibling, friend, or relative, repair, repurpose, resell or recycle them. 

Ethically & Responsibly Made

At The QT, we put people first and strive to bring joy and positivity to everyone involved in bringing our products to life. We are committed to sustainable design, which means we aim to minimise our negative impact on people, animals, and the environment. Our garments are GOTS certified, which proves that the entire manufacturing process is sustainable, including rigid controls on chemical use and working conditions.

Plastic-free Business

We are committed to being a plastic-free business every step of the way, and we keep our packaging to the bare minimum, using only sustainably sourced, recycled, and fully recyclable paper. Each garment comes in a fully compostable and biodegradable bag that can be repurposed as a food waste caddy liner.

Animal-loving & Vegan

We love animals as we love ourselves, and that's why our entire product range is vegan. Our designs are adorned with adorable animals to spread the joy and help nurture kids love for animals.


Our clothing is made to last and transcend siblings, cousins, friends, and trends. We create timeless styles with lasting quality so that you can enjoy and spread the joy by passing them on when they get outgrown.