So delighted to have been awarded the Let Clothes Be Clothes badge for providing a stereotype-free choice of clothing for children - this is our very fist and very special award :)
Let Clothes Be Clothes advocate that "All children should be given the opportunity to explore and discover colours, styles, themes and slogans that they want to wear - and what they feel most comfortable in. Choice is important, and it’s a big part of growing up."
They are also raising awareness about outdated gender marketing, very much driven by retailers. If you're curious to learn more about why this matters, you can start here.
You can always count on The QT for stereotype-free cuteness and goodness :)